Scholastic & Disney UGC Campaign | Social Response Digital Marketing

Scholastic & Disney campaign

Where is tiny traveller today?

the campaign

The Tiny Traveller Scavenger Hunt sweepstakes campaign is a geography quiz powered by Disney which took place over 30 days. Social Response built this campaign using the Wyng platform to work on both mobile and desktop.

Each day participants must work out where Tiny Traveller is located using the background picture alongside a Disney themed hint. With each correct guess the participant gains three entries to a raffle to win tickets to Walt Disney World. Each time a question is guessed correctly the location is linked to a Disney attraction, providing Disney with the ideal platform for promotion. Underneath the quiz was all of Tiny Travellers locations plotted out on a map with some information on each place. Before each question could be attempted the participant has to fill in a form with their email address providing Disney with an increased mail list. The beautiful pictures and easy to use quiz format ensures the campaign is an enjoyable experience for the customer.

how it worked

Daily clues with a customised map integration to track previous day locations. A cool “debug” widget was also built to easily preview the experience for each of the 30 days to QA prior to launch.

disney, tiny traveller, ugc campaign, user generated content, custom map integration, disney ugc, disney
disney, tiny traveller, ugc campaign, user generated content, custom map integration, disney ugc, disney, Wyng UK Partner
disney, tiny traveller, ugc campaign, user generated content, custom map integration, disney ugc, disney, Wyng UK Partner

the results of our work

Scholastic 30 day scavenger hunt for Disney 

The campaign has just ended, we’ll have some awesome data soon. In the meantime read some more details about this awesome campaign over on the Wyng blog:

Ask Your Parent First! 4 Lessons from Scholastic`s Tiny Travelers Campaign

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